When I recently learned that the Costco Photo Centers were being phased out, I wept along with many other photographers who had counted on them to create beautiful enlargements. Let me explain why I was one of their favorite customers.
Until I retired six years ago, I was a pediatrician in Palm Beach County, Florida for almost 35 years. In the 10 years before I stopped working, my wife and I had been traveling all over the world and I would display some of my favorite photos on the walls of my offices. My patients were often surprised when I told them that the enlargements were done by Costco.
Many years ago, when my young patients and their parents began to admire my pictures, I decided to give them copies of my favorites in simple 5 x 7 cardboard mattes. I would order 500 at a time at Costco every few months.
Many patients would tell me that they posted their “Dr. Kraft pictures” on the kids’ bedroom walls. I would make a geography lesson out of it for the school-age children. Each picture came with the assignment to research where the picture was taken. Some parents even shyly asked if they could have one from my selection basket.
When we were traveling, I would carry an assortment of these simply-framed pictures to give away to children and adults in exchange for letting me take their pictures. I have photos of children and adults holding my pictures from our trips to China, Bali, Japan and Peru. It’s a great icebreaker! When a hotel clerk or flight attendant has been especially kind, I also give them one of my enlargements. It’s my favorite way of thanking them for their special service. They often told me that they appreciated it more than any monetary gift.
Until Costco decided to eliminate their in-store photo centers, their employees would ask where we were going next and when I was going to order another large batch of pictures. That is not going to happen anymore since I’m retired, but I do have some new favorites which I will enlarge for my home through mail order. When our traveling eventually resumes, I will continue to bring some pictures along with me to give out wherever we go.
Now whenever I go to Costco, I see my old patients who remind me of the photos that they still have from their visits to my office. I am happy to see that this is part of my legacy as their pediatrician in my community.
SINCERELY, DR. DAN 